Levico Terme:"Why we dream of marshmallows instead of freedom?"

In this holiday edition of Follow the Science, Michaéla Schippers talks about media-conditioning, its effect on us and what we can do about it. Filmed on a stunning location in the mountains of Italy, with a lake view in conversation with Viktor Kroell.
As a former copywriter in the commercial and media industry, and now artist, he is well aware of the psychological influence of media on individual and society. They speak of this and other topics during this must-watch episode of follow the science. For example why Main Stream Media use certain buzzwords to demonize opponents or why people dream about the American dream instead creating their own reality. Professor Schippers discusses how we can deal with these and other negative influences and create an upwards spiral for personal well-being and a better society.

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